One of the biggest mistakes I see over and over again is this…..
Websites, companies and people selling to someone or something that is not defined just because they don’t take the time to listen to their clients and potential clients.
To be able to survive (let alone thrive) in todays economy you need to make sure you know exactly who you sell to and what they are saying.
This sounds easy and really it is, because all you really need to do is ask the right questions, listen to the answers and figure out what your target market wants. It’s that simple.
I am going to assume that you know all the attributes about your client and could explain all them if you were asked. Things like their age, where they live, their hobbies, what annoys them, their hopes and dreams and their major frustrations.
If you can’t then your making your job much MUCH harder than you should.
Anyhow, that being said let me tell you some of the ways I use the Internet to learn about my clients…
With the internet making so much great information available surely there must be ways to be able to survey and listen to your market – well there is.
I am going to list a ‘few’ of the ways I use to ‘listen in’ to what my clients and potentials clients should know about their customers.
1. Listen to the social media ‘chatter’
– Do this by going to Search.Twitter.com and typing in your most relevant keyword and seeing what comes up. Simply put the RSS feed into you Google Reader and your good to go (search for RSS feeder if you don’t know what this is)
– Go to Blogsearch.Google.com and again put in your most relevant keywords
– Make a point to visit Video.Google.com and do the same here
All of these things will let you get a handle on what people in Social Media are saying about your main keyword, it’s all relevant and up to date so pay some attention here.
Also, remember to open up a google account so you can use their reader. This means all of the feeds you get from above can be sent to your Google Reader and saves you clogging up your inbox.
There are loads of ways to automate this but I can’t go into detail here – I save that for my paying customers but this works like a charm – it’s just A LOT slower.
2. Figure out what Google have decided your LSI keywords are for your main keywords.
I know this will sound like a foreign language to you (well it did for me till someone explained it). What it really means is: – find out what Google have decided is the most relevant associated keywords to your main keyword are in their eyes.
You find this out by using the Google Wonder Wheel. Just do a quick search on YouTube to find out what it and how to use it. This will let you know what other words to add into the tools I mentioned above so you catch what everyone is saying about your field.
One thing to bear in mind, this could be a never ending task.
Because you are automatting these searches you will have a constant stream of new information. I would advice you to just spend 15-20 minutes looking at your Google Reader each business day and you’ll soon get a feel for the market trends that really matter – what your market is saying on a day to day basis.
What your looking for is common themes your prospects keep bringing up.
Some things you could do with this info:-
- You can comment on these blogs/forums and get a link back to your site or just make people aware of you.
- You could use these themes in your emails to your clients (you do keep in constant touch with your clients – don’t you?)
- You could put them on your own blog
Just don’t copy word for word and add value yourself where you can. Oh – don’t just do this for the sake of it either, there are better ways to spend your time.
I won’t go into the other steps I use but doing these few steps alone will make you stand head and shoulders above your competitors.
If you want to find out more then get in touch. Join my mailing list (or one of my product mailing lists – found on each product page) to find out how I help my clients gain a competitive advantage each and every day.
Remember, the things I teach I have been using for 11years straight, full time online so I really know my stuff.
All the best