There are loads of reasons why YOU should be charging higher prices.
In reality, charging higher prices isn’t that hard – what is difficult… is explaining why your buyers should pay more.
And quite frankly, many times, you need this more than your buyers do.
But irregardless (that’s not a word by the way and one I hardly ever use in person), here are 3 ways you can justify why you charge higher prices.
1. Ego or vanity purchase
Depending on your marketplace, you could be selling something that has some kind of ego or snob appeal associated with it.
If you are in that tpe of marketplace, simply let people know something like, “Look, this product (or service) obviously isn’t for everyone. It’s only for people who truly want the very best, and who are willing to pay for it.”
This accomplishes your goal, very easily. They either want it, or they don’t – simples.
Whenever there’s a limited number of whatever it is you’re offering, the value of it, will automatically increase.
That’s just basic laws of economic supply and demand, right? And it’s just the way we humans behave as well.
But the real challenge here, though… is making sure your scarcity hook, is valid and believable.
And people aren’t stupid, so think this one through, fully.
Lastly, the better you are able to tell compelling stories about your product or services… and how they were either developed or why they were created… or everything that goes into delivering them… the more you’re going to justify the value.
Remember these 3 things:
1. The more you tell, the more you sell. (So get good at telling emotionally charged stories)
2. People don’t mind spending more… they mind spending more and not getting more value for their hard-earned cash – well I know I’m like that.
3. And finally, YOU deserve to earn top-money, so why not get it?
In reality, the more of these reasons you use, and the more you’re able to weave them all into your promotions, the stronger your ability to charge (and actually collect) top dollar will be.
When it comes to strategy — like chairs… three legs are usually better than one.
Now it’s up to you to take that advice, see where and how it applies to you and your business and to start using it right away.
Let me know how it goes