Very VERY quick post.
I will keep this short and fast and VERY VERY clear.
This is all about clarity and brevity.
You see, most people waffle on and on because they don’t really know what to say so they ‘over’ say things. Nothing wrong with that you may think, but….
People now-a-days don’t have time to waste. I know we are supposed to have more time with all these time saving devices – but do we? I think not.
If I don’t have spare time, and you don’t either, it makes sense that the people you are trying to sell to wont either.
So, say what you need to in a clear concise way.
Yes it can be very hard to keep things simple, but you owe it to your clients/audience/prospects.
This old saying sums it up perfectly:
Give me a few hours and I’ll write you a 6 page summary, ask me to condense it onto 1 page and I’ll need a week.
Remember the old saying about a womens skirt:
short enough to get attention, but long enough to cover the details.