Been getting asked a LOT about some of the checklists I use recently.
I don’t know if it’s because the economy is so low and biz owners know they can’t just rely on their “hyper-responsive’ clients as much as usual. You know the one – (those who will buy ANYTHING they sell).
Or if they are just going mad and now looking for shortcuts to make money.
Whatever the case… usually they send me the ads they need fixed along with all their requests for help.
And let me tell ya: What I see is NEVER pretty.
Some of these ads have some MAJOR mistakes in them.
Mistakes I know are almost certainly KILLING their response.
But that are (thankfully) very easy to correct.
Anyway, I thought it’d be cool to list the 10 most common “copywriting killers” I’ve been seeing throughout most of these ads.
That way, if you spot any you are making, you can quickly adjust and improve your sales.
Okay, here goez:
1. Headlines that impress the copywriters but not the marketplace
2. Relying on bragging, boasting and hype (never a good idea). Remember my definition of hype is a claim you can’t back up with proof.
3. Not writing to the skeptic – again another biggie
4. Not being engaging to the reader
5. No logical flow of information
6. Too much swiping (this is always a big mistake as most ads have already been swiped and the original meaning is lost
7. Too wordy- keep it just short enough to get attention but long enough to cover the details
8. Very weak offer
9. Not enough research (i.e. LAZINESS of the person who wrote the ad – there are NO SHORTCUTS)
10. Lame bullet points that put you to sleep
There are way more mistakes than this.
But these are the biggies.
The ones that, if you ONLY corrected these 10, would make your ads, email copy and sales pages/letters pull much higher responses every time.
If you don’t believe me, use this check list on any ad or web page that’s not converting well.
I think you’ll be pleasantly surprised by the results.
This is always where I start when I’m asked to improve other people’s sales copy.
It’s a good starting point and if you don’t like what you see then shoot me an email and we can talk about improving your marketing. (I sometimes work on a contingency basis where you pay me out of the profits I make you – not bad eh!!)
All the best